Asphalt 9: Legends

A creator-led launch designed for speed, spectacle, and competitive play.

AurelineX built a creator-first social launch rhythm for Asphalt 9: Legends, turning high-octane gameplay into platform-native moments for racing fans and mobile gaming communities.

Asphalt 9: Legends

Asphalt 9: Legends

Industry

Gaming

Gaming

ROLE

Creator strategy Talent sourcing Social campaign direction Performance reporting

Creator strategy Talent sourcing Social campaign direction Performance reporting

Deliverables

Creator shortlist Gameplay content briefs Short-form cutdowns Community amplification

Creator shortlist Gameplay content briefs Short-form cutdowns Community amplification

TIMEFRAME

8 weeks

8 weeks

VIEW PROJECT

VIEW PROJECT

VIEW PROJECT

Challenge

Kicker

THE LAUNCH

AT FULL SPEED

THE LAUNCH

AT FULL SPEED

Asphalt 9 needed to feel culturally present beyond the app store during a crowded mobile gaming release window.

Asphalt 9 needed to feel culturally present beyond the app store during a crowded mobile gaming release window.

Solution

Kicker

The race

in motion

The race

in motion

We matched creator energy to gameplay spectacle, creating a content system that could keep pace with the game.

We matched creator energy to gameplay spectacle, creating a content system that could keep pace with the game.

A campaign system shaped around softness, movement, and controlled atmosphere.

A campaign system shaped around softness, movement, and controlled atmosphere.

Creator strategy Talent sourcing Social campaign direction Performance reporting

The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.

The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.

The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.

NEXT

NEXT

NEXT

NEXT

NEXT

Fuel for Real Life

Factor

Factor

Fuel for Real Life

Lenovo

Performance, in Progress

Corsair

Built for the Battle Station

Playground Games

Forza Horizon: Made to Move

ALL PROJECTS

ALL PROJECTS

ALL PROJECTS