Performance, in Progress

A laptop campaign for the people who create, compete, and keep moving.

For Lenovo, AurelineX put capable laptops in the hands of people who make things happen—building creator-led stories around work, play, and the momentum that makes powerful hardware personal.

Performance, in Progress

Performance, in Progress

Industry

Consumer technology

Consumer technology

ROLE

Creator strategy Product storytelling Social campaign direction Performance reporting

Creator strategy Product storytelling Social campaign direction Performance reporting

Deliverables

Creator partnerships Workflow content Short-form cutdowns Product storytelling

Creator partnerships Workflow content Short-form cutdowns Product storytelling

TIMEFRAME

6 weeks

6 weeks

VIEW PROJECT

VIEW PROJECT

VIEW PROJECT

Challenge

Kicker

THE POWER

MADE PERSONAL

THE POWER

MADE PERSONAL

Lenovo needed product performance to land as a lived experience rather than a list of specifications.

Lenovo needed product performance to land as a lived experience rather than a list of specifications.

Solution

Kicker

The work

in progress

The work

in progress

We used creator workflows and real-use moments to turn capability into a relatable daily advantage.

We used creator workflows and real-use moments to turn capability into a relatable daily advantage.

A technical outerwear campaign shaped through atmosphere, motion, and environmental tension.

A technical outerwear campaign shaped through atmosphere, motion, and environmental tension.

Creator strategy Product storytelling Social campaign direction Performance reporting

The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.

The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.

The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.

Previous

Previous

Previous

Previous

Previous

Fuel for Real Life

Factor

NEXT

NEXT

NEXT

NEXT

NEXT

Built for the Battle Station

Corsair

Gameloft

Asphalt 9: Legends

Factor

Fuel for Real Life

Corsair

Built for the Battle Station

Playground Games

Forza Horizon: Made to Move

ALL PROJECTS

ALL PROJECTS

ALL PROJECTS