Built for the Battle Station

A performance hardware campaign rooted in the culture of the ultimate setup.

AurelineX translated Corsair’s performance hardware into creator-native stories, showcasing PC components and keyboards through real desk setups, tactile product moments, and enthusiast communities.

Apr 2025

Industry

PC gaming hardware

ROLE

Creator strategy Community storytelling Product content Social distribution

Deliverables

Setup showcases Creator briefs Hardware moments Community amplification

TIMEFRAME

10 weeks

VIEW PROJECT

Challenge

Kicker

THE SETUP

AS CULTURE

THE SETUP

AS CULTURE

Corsair needed to meet enthusiasts where product knowledge, personal taste, and performance all intersect.

Solution

Kicker

The station

built to share

The station

built to share

We made the components part of a broader creator ritual, not simply a list of specs.

A darker beauty identity focused on tactility, contrast, and restraint.

Creator strategy Community storytelling Product content Social distribution

Packaging, imagery, and campaign assets were designed as one continuous experience where repetition and material detail carry the brand instead of decoration.

Performance, in Progress

Lenovo

Forza Horizon: Made to Move

Playground Games

Gameloft

Asphalt 9: Legends

Factor

Fuel for Real Life

Lenovo

Performance, in Progress

Playground Games

Forza Horizon: Made to Move

ALL PROJECTS

Built for the Battle Station

Built for the Battle Station

Asphalt 9: Legends

Fuel for Real Life

Performance, in Progress

Forza Horizon: Made to Move

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