Forza Horizon: Made to Move

A festival-scale creator campaign made for open roads and fan momentum.

For Playground Games, AurelineX turned Forza Horizon’s open-road freedom into creator-ready launch content—pairing gameplay highlights, automotive culture, and fan-first social moments built to keep the festival moving.

Sep 2025

Industry

Gaming

ROLE

Creator strategy Community activation Gaming content Social distribution

Deliverables

Gameplay creator content Automotive culture moments Social cutdowns Community programming

TIMEFRAME

15 weeks

VIEW PROJECT

Challenge

Kicker

THE FESTIVAL

IN MOTION

THE FESTIVAL

IN MOTION

Forza Horizon needed to extend its sense of freedom and discovery beyond gameplay into a social experience fans could join.

Solution

Kicker

The horizon

shared wider

The horizon

shared wider

We turned open-world energy into a creator-led invitation to drive, discover, and share.

A softer approach to home robotics and everyday automation.

Creator strategy Community activation Gaming content Social distribution

The final system removes friction through calm interaction, behavioural simplicity, and a visual language designed to feel approachable inside domestic environments.

Built for the Battle Station

Corsair

Play at the Limit

REDMAGIC

Gameloft

Asphalt 9: Legends

Factor

Fuel for Real Life

Lenovo

Performance, in Progress

Corsair

Built for the Battle Station

ALL PROJECTS

Forza Horizon: Made to Move

Forza Horizon: Made to Move

Asphalt 9: Legends

Fuel for Real Life

Performance, in Progress

Built for the Battle Station

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