Play at the Limit

A performance-gaming campaign where every frame becomes a reason to play.

For REDMAGIC, AurelineX would bring mobile performance culture to the foreground through creator gameplay, desk-side rituals, and high-energy social moments that turn specification into spectacle.

Play at the Limit

Play at the Limit

Industry

Gaming technology

Gaming technology

ROLE

Creator strategy Gaming content Community activation Social distribution

Creator strategy Gaming content Community activation Social distribution

Deliverables

Creator partnerships Gameplay content Social cutdowns Community reporting

Creator partnerships Gameplay content Social cutdowns Community reporting

TIMEFRAME

6 weeks

6 weeks

VIEW PROJECT

VIEW PROJECT

VIEW PROJECT

Challenge

Kicker

THE PERFORMANCE

IN YOUR HANDS

THE PERFORMANCE

IN YOUR HANDS

REDMAGIC needed a social story that could make mobile performance feel visceral, social, and impossible to ignore.

REDMAGIC needed a social story that could make mobile performance feel visceral, social, and impossible to ignore.

Solution

Kicker

The game

without limits

The game

without limits

We shaped a creator system built around high-skill play, tactile technology, and fast-moving community conversation.

We shaped a creator system built around high-skill play, tactile technology, and fast-moving community conversation.

A connected medical system designed to reduce friction between precision technology and everyday clinical use.

A connected medical system designed to reduce friction between precision technology and everyday clinical use.

Creator strategy Gaming content Community activation Social distribution

A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.

A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.

A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.

Previous

Previous

Previous

Previous

Previous

Forza Horizon: Made to Move

Playground Games

Gameloft

Asphalt 9: Legends

Factor

Fuel for Real Life

Lenovo

Performance, in Progress

Corsair

Built for the Battle Station

ALL PROJECTS

ALL PROJECTS

ALL PROJECTS